Campaign Overview
Campaign Launch
To launch the campaign, we’ll use social posts to drive traffic to our site, where anyone can enter the #GoneFishing contest.
ACTIVATION
We'll drive a custom “Lobster Boat Vehicle” around New York City to build up excitement. Actors decked out in fishing gear branded by Red Lobster will invite people aboard for a #GoneFishing 4D VR experience.  
Once on board, our visitors will experience what it's like to win the #GoneFishing contest and see where Red Lobster gets its seafood.
From spritz of saltwater and a hydraulic platform to mimic the sway of a fishing vessel, to a complete VR immersion and other practical effects, visitors will take part in an experience they'll soon not forget.
After their #GoneFishing 4D VR experience, huge oyster shells will be handed out. They'll contain instructions on how to enter the #GoneFishing contest, to go on the next adventure.
brand manifesto
While the #GoneFishing contest is underway, we'll declare our passion for procuring and serving the freshest seafood around with a rebrand, beginning with a manifesto.
print
To reach our less technologically fluent consumers, we'll also run a print campaign to drive home our new beliefs and commitments.
2018 MID-MICHIGAN CREATIVE ALLIANCE ADDYS
WON 1 BRONZE ADDY in copywriting
Has anyone ever told you that you have a great smile?
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