BRIEF: 57% of Americans have less than $1,000 in their savings account, and savings account enrollment among young persons is steadily decreasing. How might we help prepare the next generation of account holders for financial stability?
IDEA: We informed millennials of the unexpected costs that come with growing up in today's day and age, and how they could be prepared with a Chase "Oh $#!&" Savings Account®.
:45 AUDIO AD + :15 Cut Down
:15 AUDIO ADs
2018 MID-MICHIGAN CREATIVE ALLIANCE ADDYS
WON 1 SILVER ADDY in Copywriting & 1 silver addy as an integrated advertising campaign
2018 District ADDYS
won 1 gold Addy as an Integrated advertising campaign