T-Mobile

BRIEF: How do we make it clear that we not only CARE about our customers, but we OBSESS over what they need to achieve their wireless dreams? IDEA: The day most companies sign you up is the day they begin forgetting about you. At T-Mobile, we focus on every one of our 120 million customers. All the time. New or old. And that will never stop.

BRAND OVERVIEW

T-Mobile has rallied behind the Un-carrier flag ever since their fearless magenta leader John Legere took the helm. Now that John is stepping down, we’ll build Mike Sievert a platform to demonstrate just how unrelenting his commitment to T-Mobile customers will be going forward.

Launch Videos

We’ll announce our Never Stop mentality with two launch videos.

“Never Stop” is the new T-Mobile.
More importantly, it’s an evolution of the Un-carrier philosophy.
We’ll continue to weave our Never Stop mentality into further executions.

OOH

From nationwide 5G to the latest devices, we'll Never Stop demonstrating just how obsessed we are
with giving customers everything they need to do their own thing.

IT'S NOT PINK. IT'S MAGENTA.

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