CHASE

BRIEF: 57% of Americans have less than $1,000 in their savings account, and savings account enrollment among young persons is steadily decreasing. How might we help prepare the next generation of account holders for financial stability? IDEA: We informed millennials of the unexpected costs that come with growing up in today's day and age, and how they could be prepared with a Chase "Oh $#!&" Savings Account®.

OOH